February 21, 2018 9:58 am

Email marketing is one of the most powerful ways to build and grow your business.   It is hands down the easiest way to stay in touch with your clients and potential customers.  But most businesses aren’t using email as well as they could be… are you one of them? On this email marketing course, we show you everything you need to know to get started marketing your business via email.

On this email marketing workshop in London, we will show you how you can turn on this great marketing tool into a regular lead generator for your business.

Email marketing is THE most effective way for you to market directly to your prospects and clients.  When someone leaves your website they are gone for good.

This form of marketing* has the highest return on investment of all the digital marketing channels.  Yes, even in 2017/2018.  The latest industry statistics state that for every £1.00 spent on email, you can expect a £42.00 return.

*workshop updated to include the latest advice on GDPR (data protection legislation coming in in May 2018)

What you write and how you communicate through email marketing DOES make a difference to the success of your campaign and this workshop will give you the tools and strategies to make sure that your email marketing works for you.

This email marketing training is made for you.

You will come away from this workshop with knowledge and clarity around how you can get started with email marketing in your business.  From what to send, to how to build your email list to which tools you should be using.

For small businesses email marketing is a mandatory part of your marketing repertoire because it keeps you at the front of your customer’s mind just at the point they are ready to buy.

This  workshop will cover:

  • How to use email marketing to get more sales
  • How to build your email list
  • What to write and types of content to include in your emails
  • What is the best time to send your emails
  • How frequently to send your marketing emails
  • How to put together email campaigns and improve them month after month
  • What are autoresponders and how can you use them effectively
  • How to measure the success of your email marketing campaign
  • The best email tools you can use on the market today

About your trainer: Julie Hall

Julie Hall is the founder and chief training officer at The School of Marketing.  She has over 15 years experience training businesses how to build and grow their business with a variety of marketing strategies. Julie is also one of the lead trainers with the Google Digital Garage and recently trained the Google trainers for the Manchester office. She has taught over 5000 people digital marketing skills across the UK.

What our attendees say about our email marketing course

“The trainer opened my eyes to the full potential of email marketing and how it can be successfully applied to my business. I hadn’t realised just how easy it is” Sandra Roycroft-Davis, Thinking Slimmer

“Julie’s style and depth of knowledge makes this course a must do for any business owner. I urge anyone to take this workshop if they want to make the most of their email marketing.” Wendy Statton

“Julie continues to offer great value on these courses. This workshop gave the perfect balance of theory and practical skills to create the perfect email strategy. It was great to have hands-on experience with the tools. Highly recommended.” Cathy Simmons, The Therapy Business Academy

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