20 Creative Marketing Ideas for Small Businesses

20 Creative Marketing Ideas for Small Businesses

Marketing your small business can be hard…. and confusing … and overwhelming. We are so overloaded with things to remember and things to do, that coming up with some newer ways to help promote our business can be challenging. Over the past few weeks, I’ve...
Creating a customer avatar

Creating a customer avatar

Do you know the things in life they’re hoping for? If not, why not? Having a complete picture of a specific ‘ideal customer’, or persona, can help you to develop the right products and services just for them. If you know exactly who it is that you are dealing with,...